Membership launch guide

Whether you’re tinkering with an idea for a membership or already underway building one, this checklist will help you execute your vision: from designing, building, launching, and growing direct-to-listener revenue.

Looking to add exclusive podcasts to a membership that's already up and running? Follow this set-up guide.

STEP 1

Design

Come up with your offering. Not sure where to begin? Start by brainstorming
Name your membership
Land on a pricing model. Follow these data-backed insights on pricing memberships

STEP 2

Build

Set up your exclusive podcast (and generate an RSS feed)
Set up your Glow page by creating an account and following this set-up guide
Integrate Glow with other tools so that you can automate workflows like adding new members to your email list
Add your episode to your private feed and press "Update Feed" in your Glow dashboard, ensuring that your new bonus content is pushed out to subscribers as quickly as possible

STEP 3

Launch

Announce your membership on your regular podcast if you have one. Here's a guide to drafting a high-flying, listener-converting "call-to-action" on your podcast
Link to your Glow page prominently from your website if you have one
Marketing your membership to your email list and your followers on LinkedIn, Twitter, and other social media channels
Go back to all of your old show notes and insert a call-to-action for your membership offering

STEP 4

Grow

Create a calendar or outline to plan your content
Repeat your call-to-action for your membership program across all of your offerings